(Jacksonville, Il) Jacksonville Speedway in Jacksonville, Illinois has announced that Abby Ala has been hired as Director of Fan Experience for the 2013 racing season. A 2010 Graduate of Western Illinois University with a degree in Communications, Ala is employed as Marketing Specialist with CCK Automations, Inc. /Richardson Electric, Inc. in Jacksonville.
The Jacksonville race track created the position of Director of Fan Experience in an effort to enhance spectator interaction and activities during events. “We want people to be able to come to the speedway and feel that they have been a part of a fun and engaging experience in addition to having seen great racing. In today’s age you have to do more than just provide a great racing product”, said Jacksonville co-promoter Mike Wankel. “We need to do everything we can to make sure that every fan that walks in the gate will have a great time and a thoroughly entertaining experience. “
Wankel added, “Abby is the perfect person to help us take care of our fans and we are excited to have her on board with us. She has already come up with some very creative ways to keep our fans engaged through contests, giveaways and other activities during race nights. In addition, she is able to handle all of our hospitality needs with corporate sponsors and local businesses. With Abby, we will be able to add even more value for our marketing partners at the Jacksonville Speedway.”
“I can’t wait to start working on ways to make the great racing that happens at Jacksonville Speedway on Friday nights even more engaging and fun for our fans”, said Ala. “I look forward to acquainting myself with regulars, as well as newcomers. I plan on finding creative ways to make the track a family friendly destination for all people from avid race fans to first-timers. My goal is to make sure everyone that leaves the track at the end of the night feels they have had a wonderful experience and received more than their money’s worth. I have no doubt we can make Jacksonville Speedway the place to be on Friday nights!”
In addition to being responsible for fan experience, Ala will also be a part of the sponsorship and marketing sales team at the speedway. Anyone interested in discussing creative ways to showcase their product or local business is encouraged to contact her at abby@jacksonvillespeedway.com. The racing season at Jacksonville Speedway begins Friday April 12th.